Views of children and parents on limiting unhealthy food, drink and alcohol sponsorship of elite and children's sports

Public Health Nutrition
Bridget KellyBen J Smith

Abstract

To determine parents' and children's attitudes towards food, beverage and alcohol sponsorship of elite and children's sports and the acceptability of policies and alternative funding models to limit this sponsorship. Telephone surveys were conducted with parents in February-May 2011. One child from each household was invited to complete an online survey. Surveys assessed parents' perceptions about the influence of sponsorship on children and support for limiting sponsorship, and children's awareness of and attitudes towards sponsors. Randomly sampled households in New South Wales, Australia. Parents (n 825) and children aged 10–16 years (n = 243). Three-quarters of parents supported the introduction of policies to restrict unhealthy food, beverage and alcohol sponsorship of children's and elite sports. More parents (81 %) supported the introduction of alternative funding models to allow these companies to sponsor sport provided there was no visible branding. Two-thirds of children recalled sponsors of their favourite elite sports team/athlete, with 428 sponsors recalled. Of these, 11 % were food/beverage companies and 3 % were alcohol-related. For 39 % of sponsors, children reported feeling better about the company after it had...Continue Reading

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Citations

Aug 13, 2013·Journal of Science and Medicine in Sport·Bridget KellyLouise A Baur
Jun 1, 2017·Obesity Reviews : an Official Journal of the International Association for the Study of Obesity·M SmithJ Hoek
Oct 29, 2018·Health Promotion Journal of Australia : Official Journal of Australian Association of Health Promotion Professionals·Sharleen GonzalezLuke Wolfenden
Nov 2, 2019·Current Obesity Reports·Helen DixonMaree Scully
May 1, 2020·International Journal of Environmental Research and Public Health·Elise PauzéMonique Potvin Kent
Feb 13, 2020·Australian and New Zealand Journal of Public Health·Sharleen GonzalezLuke Wolfenden

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