Violations of the International Code of Marketing of Breast-milk Substitutes in Mexico

Maternal & Child Nutrition
Sonia Hernández-CorderoLaurence Grummer-Strawn

Abstract

This study estimated the prevalence of violations of the International Code of Marketing of Breast-milk Substitutes (BMS) and subsequent resolutions of the World Health Assembly (Code) at health facilities, points of sale (POS), and on BMS labelling and media in Mexico. We carried out a cross-sectional survey among 693 mothers with children aged less than 24 months and 48 health providers at public and private health facilities in two states of Mexico. Observational assessment at 20 POS and the health facilities was conducted as well as an analysis of labels on BMS products for sale. Women attending public and private health facilities reported receiving free BMS samples in the previous 6 months (11.1%), and about 80% reported seeing BMS promotion in the mass media. Health providers reported contact with BMS manufacturer representatives in the previous 6 months (15.5%), and only 41.6% of the health providers had knowledge of the Code. BMS promotions were identified at nearly all POS. Analysis of 190 BMS labels showed that 30% included pictures/text idealizing the use of BMS, and all labels incorporated health and nutrition claims. Violations of the Code are prevalent within the health services, POS, and labelling of BMS product...Continue Reading

References

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Citations

Jun 22, 2019·Maternal & Child Nutrition·Elizabeth ZehnerSandra L Huffman
Dec 17, 2020·Maternal & Child Nutrition·Mishel Unar-MunguíaAnabelle Bonvecchio
Oct 17, 2020·International Breastfeeding Journal·Sonia Hernández-CorderoIzchel Cosío-Barroso

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