Visual analogue scales for mode-independent measurement in self-administered questionnaires

Behavior Research Methods
Joacuim Gerich

Abstract

Previous research has shown evidence for mode differences between computer-assisted self-administered interviews (CASI) and paper-and-pencil interviews, especially in the case of sensitive questions. Some of these differences are explained by higher degrees of self-disclosure for CASI than for paper-and-pencil interviews, due to the more private situation with CASIs. This analysis examines the existence of different degrees of self-disclosure for CASI versus paper-and-pencil questionnaires and whether these differences can be reduced by the use of a specific response format. Judgments of items on a self-control scale with discrete 5-point (Likert-type) scales are compared with judgments on continuous visual analogue scales (VAS). Because a categorization effect for Likert-type items is assumed when pressure for social desirability is present, it is hypothesized that VAS compared to Likert-type response formats are less sensitive to mode differences.

Citations

Aug 14, 2008·Behavior Research Methods·Ulf-Dietrich Reips, Frederik Funke
Feb 2, 2013·European Archives of Oto-rhino-laryngology : Official Journal of the European Federation of Oto-Rhino-Laryngological Societies (EUFOS) : Affiliated with the German Society for Oto-Rhino-Laryngology - Head and Neck Surgery·Francesc LarrosaAnabella Hernandez
Apr 19, 2019·Journal of Medical Internet Research·Cynthia WeijsAndria Jones-Bitton
Aug 22, 2018·Behavior Research Methods·Georges ChedidSimona Maria Brambati

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