Warning Labels on Sugar-sweetened Beverages: An Eye Tracking Approach

American Journal of Health Behavior
Lucy PopovaAnnice Kim

Abstract

Objectives: In this study, we examined visual attention of a warning label on a sugar-sweetened beverage (SSB) and its effects on visual attention to SSB product descriptors and perceptions of SSB using eye tracking technology. Methods: We had 180 young adults view an image of a generic soda can with or without a text warning on a computer monitor. Results: Participants spent less time looking at marketing elements on the can in the "Warning" condition compared to the "No warning" (control) condition. Compared to the control, participants in the "Warning" condition viewed the sugar-sweetened beverage as less healthy (1.78 warning vs 2.21 control, p < .01) and believed that drinking SSBs contributed to diabetes (5.70 warning vs 5.27 control, p < .01). Visual attention to warning label was associated with correct recall of the warning and opting out of purchasing the can. Conclusions: Textual warning on SSB reduced visual attention to marketing elements on the can. Although there were few statistically significant differences between the conditions on most measures of product appeal or risk perception, warnings increased some perceived risks of SSBs indicating that warning labels on SSBs might be a promising strategy in informing...Continue Reading

Citations

Mar 18, 2020·Annals of Behavioral Medicine : a Publication of the Society of Behavioral Medicine·Anna H Grummon, Noel T Brewer
May 5, 2020·Journal of Human Nutrition and Dietetics : the Official Journal of the British Dietetic Association·H CrokerR M Viner
May 21, 2020·PLoS Medicine·Anna H Grummon, Marissa G Hall
Nov 28, 2020·The Journal of Nutrition·Cindy W LeungJennifer Falbe
Dec 2, 2020·Annual Review of Public Health·James KriegerShu Wen Ng
Apr 13, 2021·Public Health Nutrition·David HammondSamantha Goodman
Apr 26, 2020·Food Research International·Mariana Piton HakimDiogo Thimoteo da Cunha

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