Weight stigma and media: An examination of the effect of advertising campaigns on weight bias, internalized weight bias, self-esteem, body image, and affect.

Body Image
Jennifer C Selensky, Robert A Carels

Abstract

While some media perpetuate weight stigma and an ideal of thinness, certain advertising campaigns, such as Aerie Real and Dove Real Beauty, have attempted to promote body acceptance. The current study evaluated the influence of exposure to these campaigns on weight bias, internalized weight bias (IWB), self-esteem, body image, and affect relative to exposure to a campaign perpetuating the thin ideal and a documentary on weight stigma. 475 female participants were randomized to one of five conditions: Aerie, Dove, Victoria's Secret, an HBO documentary, or control (i.e., neutral video clip). Participants completed measures of weight bias, IWB, self-esteem, body image, and affect one week prior to and immediately after watching the assigned video clip. Results showed positive effects of the Aerie and Dove campaigns on women. While global measures of weight bias and IWB were unchanged, women who viewed the Dove and Aerie campaigns reported significantly improved self-esteem and positive affect. Further, women found the campaigns to have positive, uplifting, and empowering messages. Aerie's and Dove's acceptance-promoting advertising campaigns positively influenced self-esteem and mood, and they are potential tools for weight bias r...Continue Reading

References

Jun 1, 1988·Journal of Personality and Social Psychology·D WatsonA Tellegen
Mar 1, 1995·The International Journal of Eating Disorders·A D Powell, A S Kahn
Jun 1, 1994·Perceptual and Motor Skills·T F Cash
May 1, 1994·Journal of Personality and Social Psychology·C S Crandall
Dec 18, 2001·Obesity Research·R Puhl, K D Brownell
Feb 9, 2002·The International Journal of Eating Disorders·Lisa M GroeszSarah K Murnen
Apr 12, 2005·The International Journal of Eating Disorders·Cortney S WarrenSonia Rodriguez-Ruiz
Sep 7, 2005·Personality & Social Psychology Bulletin·Wilhelm HofmannManfred Schmitt
Jul 26, 2006·Eating Disorders·Thomas F CashAbigail Whitehead
Mar 21, 2007·Obesity·Susan M Himes, J Kevin Thompson
Dec 20, 2007·Body Image·Marika Tiggemann
Dec 20, 2007·Body Image·Hugh Klein, Kenneth S Shiffman
Jan 24, 2008·Personality & Social Psychology Bulletin·Erin J StrahanMark P Zanna
Mar 5, 2008·International Journal of Obesity : Journal of the International Association for the Study of Obesity·R M PuhlK D Brownell
Dec 31, 2008·The International Journal of Eating Disorders·Rebecca GlauertKarl Grammer
Jan 24, 2009·Obesity·Rebecca M Puhl, Chelsea A Heuer
Nov 10, 2009·Behavior Research Methods·Franz FaulAlbert-Georg Lang
Mar 11, 2010·Obesity Facts·Rheanna N Ata, J Kevin Thompson
Feb 9, 2012·Health Psychology : Official Journal of the Division of Health Psychology, American Psychological Association·Rebecca L PearlKelly D Brownell
Jun 19, 2013·Body Image·Joan C ChrislerJennifer A Gorman
May 9, 2015·Eating Behaviors·Lillian P MacNeill, Lisa A Best
Jul 4, 2015·Journal of Eating Disorders·Rachel Cohen, Alex Blaszczynski
Dec 19, 2015·Communication Yearbook·Michael D SlaterPatti Valkenberg
Mar 2, 2016·Body Image·Rebecca L Pearl, Rebecca M Puhl
Apr 14, 2016·Eating and Weight Disorders : EWD·Janet A LydeckerSuzanne E Mazzeo
May 12, 2016·Clinical Obesity·A S AlbergaS Russell-Mayhew
May 20, 2016·Health Communication·Jolanda VeldhuisSilvia Knobloch-Westerwick
Nov 27, 2016·Journal of Health Psychology·Alexandra D ConvertinoAdriana Jodoin
Feb 22, 2017·Advances in Child Development and Behavior·S J Paxton, S R Damiano

❮ Previous
Next ❯

Citations

Mar 23, 2021·Archives of Sexual Behavior·David A Frederick, Tania A Reynolds
Jul 16, 2021·Journal of Research on Adolescence : the Official Journal of the Society for Research on Adolescence·Lilla K PivnickRobert Crosnoe

❮ Previous
Next ❯

Related Concepts

Trending Feeds

COVID-19

Coronaviruses encompass a large family of viruses that cause the common cold as well as more serious diseases, such as the ongoing outbreak of coronavirus disease 2019 (COVID-19; formally known as 2019-nCoV). Coronaviruses can spread from animals to humans; symptoms include fever, cough, shortness of breath, and breathing difficulties; in more severe cases, infection can lead to death. This feed covers recent research on COVID-19.

Blastomycosis

Blastomycosis fungal infections spread through inhaling Blastomyces dermatitidis spores. Discover the latest research on blastomycosis fungal infections here.

Nuclear Pore Complex in ALS/FTD

Alterations in nucleocytoplasmic transport, controlled by the nuclear pore complex, may be involved in the pathomechanism underlying multiple neurodegenerative diseases including Amyotrophic Lateral Sclerosis and Frontotemporal Dementia. Here is the latest research on the nuclear pore complex in ALS and FTD.

Applications of Molecular Barcoding

The concept of molecular barcoding is that each original DNA or RNA molecule is attached to a unique sequence barcode. Sequence reads having different barcodes represent different original molecules, while sequence reads having the same barcode are results of PCR duplication from one original molecule. Discover the latest research on molecular barcoding here.

Chronic Fatigue Syndrome

Chronic fatigue syndrome is a disease characterized by unexplained disabling fatigue; the pathology of which is incompletely understood. Discover the latest research on chronic fatigue syndrome here.

Evolution of Pluripotency

Pluripotency refers to the ability of a cell to develop into three primary germ cell layers of the embryo. This feed focuses on the mechanisms that underlie the evolution of pluripotency. Here is the latest research.

Position Effect Variegation

Position Effect Variagation occurs when a gene is inactivated due to its positioning near heterochromatic regions within a chromosome. Discover the latest research on Position Effect Variagation here.

STING Receptor Agonists

Stimulator of IFN genes (STING) are a group of transmembrane proteins that are involved in the induction of type I interferon that is important in the innate immune response. The stimulation of STING has been an active area of research in the treatment of cancer and infectious diseases. Here is the latest research on STING receptor agonists.

Microbicide

Microbicides are products that can be applied to vaginal or rectal mucosal surfaces with the goal of preventing, or at least significantly reducing, the transmission of sexually transmitted infections. Here is the latest research on microbicides.