What Drives Health Professionals to Tweet About #HPVvaccine? Identifying Strategies for Effective Communication

Preventing Chronic Disease
Philip M MasseyElad Yom-Tov

Abstract

We conducted this study to quantify how health professionals use Twitter to communicate about the human papillomavirus (HPV) vaccine. We collected 193,379 tweets from August 2014 through July 2015 that contained key words related to HPV vaccine. We classified all tweets on the basis of user, audience, sentiment, content, and vaccine characteristic to examine 3 groups of tweets: 1) those sent by health professionals, 2) those intended for parents, and 3) those sent by health professionals and intended for parents. For each group, we identified the 7-day period in our sample with the most number of tweets (spikes) to report content. Of the 193,379 tweets, 20,451 tweets were from health professionals; 16,867 tweets were intended for parents; and 1,233 tweets overlapped both groups. The content of each spike varied per group. The largest spike in tweets from health professionals (n = 851) focused on communicating recently published scientific evidence. Most tweets were positive and were about resources and boys. The largest spike in tweets intended for parents (n = 1,043) centered on a national awareness day and were about resources, personal experiences, boys, and girls. The largest spike in tweets from health professionals to par...Continue Reading

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Citations

Nov 7, 2019·Journal of Mental Health·Alexandra BudenzPhilip Massey
Mar 28, 2019·JMIR Public Health and Surveillance·Yuki LamaDavid A Broniatowski
Jul 23, 2020·Human Vaccines & Immunotherapeutics·Neha PuriKeith Gunaratne
Dec 8, 2020·Social Science & Medicine·Erin VernonRaechel Warren
Feb 9, 2021·JMIR Public Health and Surveillance·Emilie KarafillakisHeidi Jane Larson
Jan 13, 2021·Vaccines·Hilary Piedrahita-ValdésFrancisco Machío-Regidor
Oct 30, 2021·Frontiers in Digital Health·Philip M MasseyAmy E Leader

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Software Mentioned

Twitter Search API

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