WV Walks: replication with expanded reach

Journal of Physical Activity & Health
Bill Reger-NashKevin M Leyden

Abstract

WV Walks replicated the Wheeling Walks community-wide campaign methodology to promote physical activity. A social marketing intervention promoted walking among insufficiently active 40- to 65-year-olds throughout the television media market in north-central West Virginia. The intervention included participatory planning, an 8-week mass media-based campaign, and policy and environmental activities. Pre and post random-digit-dial cohort telephone surveys were conducted at baseline and immediately postcampaign in intervention and comparison regions. The campaign resulted in maximal message awareness in north-central WV and demonstrated a significant increase in walking behavior represented by an absolute shift of 12% of the target population from insufficiently active to active (> or = 30 minutes, 5 days per week), versus the comparison community (adjusted odds ratio 1.82, CI: 1.05-3.17). Policy and environmental changes were also evident. This replication study increases our confidence that the initial effects observed in the Wheeling Walks intervention are generalizable to other similar rural communities.

Citations

Oct 9, 2012·Health Education & Behavior : the Official Publication of the Society for Public Health Education·Justine E LeavyRosanne Barnes
Jan 22, 2013·Annals of Behavioral Medicine : a Publication of the Society of Behavioral Medicine·R BarnesJ E Leavy
Sep 4, 2015·Journal of Public Health Management and Practice : JPHMP·M Renée Umstattd MeyerMonica L Baskin
Jun 24, 2015·The International Journal of Behavioral Nutrition and Physical Activity·Masamitsu KamadaMotohiko Miyachi
Sep 12, 2018·Health Education Research·Margaret M ThomasAdrian E Bauman
Sep 17, 2010·Health Communication·Marian Huhman
Aug 7, 2013·Archives of public health = Archives belges de santé publique·Ajibola I AbioyeGoodarz Danaei
Dec 12, 2017·International Journal of Epidemiology·Masamitsu KamadaIchiro Kawachi

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