You wouldn't eat 16 teaspoons of sugar-so why drink it? Aboriginal and Torres Strait Islander responses to the LiveLighter sugary drink campaign

Health Promotion Journal of Australia : Official Journal of Australian Association of Health Promotion Professionals
Jennifer BrownePetah Atkinson

Abstract

The reach and impact of the LiveLighter and Aboriginal sugar-sweetened beverage (SSB) advertisements among Aboriginal and Torres Strait Islander adults. The Aboriginal SSB advertisement launched online in January 2015 and aired on NITV in October/November 2015 as part of the Government-funded LiveLighter campaign. The advertisement was developed in Victoria and featured members of the Victorian Aboriginal community. Another LiveLighter advertisement targeting the general population was broadcast over the same period. Online surveys were completed by 150 Aboriginal and/or Torres Strait Islander adults in November/December 2015. Around half of respondents reported seeing either the Aboriginal (47%) or the LiveLighter (56%) SSB advertisement, and the proportion was significantly greater in Victoria (Aboriginal: 60%, LiveLighter: 66%) than other states/territories (Aboriginal: 29%, LiveLighter: 43%). Compared to the LiveLighter advertisement, the Aboriginal campaign was seen to be more believable, to be more relevant and to have an important message for the Aboriginal community (P < 0.001). Participants from Victoria were significantly more likely to identify the sugar content of regular soft drink, compared with those from other s...Continue Reading

References

Oct 12, 2010·Lancet·Melanie A WakefieldRobert C Hornik
Mar 7, 2012·Health & Social Care in the Community·Karen AdamsJennifer Browne
Jun 15, 2013·Obesity Reviews : an Official Journal of the International Association for the Study of Obesity·F B Hu
Feb 9, 2019·Australian Journal of Primary Health·Samantha Bobba

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Citations

Jul 10, 2020·JMIR MHealth and UHealth·Charlene L ShoneyeDeborah A Kerr
Apr 6, 2021·Australian and New Zealand Journal of Public Health·Jennifer BrowneKathryn Backholer
Feb 18, 2021·Journal of Clinical Nursing·Elizabeth HalcombSusan McInnes
Aug 7, 2021·Nutrition, Metabolism, and Cardiovascular Diseases : NMCD·Feng PanWendy H Oddy

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